Introduction :
A journey that took Tata Motors to great heights .
In 2017, Tata Motors launched its most popular compact SUV, “Tata Nexon”. At that time, Nexon was not just a car, but also demonstrated a new thinking and design philosophy. The demand for compact SUVs in the Indian car market was increasing since then, and Nexon made its mark by becoming a game-changer for Tata Motors. Now in 2024, Tata Motors has started another new era with the iCNG variant of Nexon, which pledges to take sustainable mobility forward.
Story of Tata Nexon: from 2017 to 2024 :
Launched in 2017, Tata Nexon made a splash in the compact SUV segment. The car was launched with its bold design, 5-star safety rating, and powerful engines. Tata Nexon is based on tata’s X1 platform which was revised from its predecessor Indica . Tata Nexon became the first compact SUV in the Indian market to achieve a 5-star safety rating from Global NCAP. This strengthened Tata Motors’ image of “safe cars for India”. This was a great feat , since Nexon was the First ever Indian car that had achieved 5 stars in Global NCAP and this also started the journey of Tata motors revival in Indian automobile market .
The 2020 Facelift: A Sharper Look and Advanced Features
In 2020, Nexon underwent its first major facelift. The updated model featured a sharper design with a revamped grille, sleek DRLs, and new alloy wheels. It also introduced modern features like a digital instrument cluster, sunroof, and connected car technology also known as IRA tech . This facelift played a pivotal role in cementing Nexon as a tech-savvy SUV for young Indian buyers. This facelift played a major role for increasing the sales of car , as it looked more robust and had a feel-like a ranger rover like SUV . Aside from its looks and few features , Nexon had same size as before which is below 4 meters
2023 Redesign: Nexon 2.0 and Tata’s Push for Innovation
In 2023, Tata Motors introduced the Nexon 2.0, which featured an even more striking design inspired by its EV sibling. This update brought in a new dashboard layout, larger infotainment displays, and improved interior quality. Additionally, the introduction of multiple powertrain options, including petrol, diesel, and electric, made the Nexon a versatile choice for a variety of buyers. Tata included various other premium such as :
- Ventilated seats
- Panoramic sunroof
- Nexon EV MAX has an electronic parking brake
- 10.25 inch infotainment system
The Role of Tata Nexon in Tata Motors’ Market Growth :
Since its launch, the Nexon has been instrumental in reshaping Tata Motors’ image as a premium and reliable car manufacturer. It has consistently ranked among the top-selling compact SUVs in India, helping Tata Motors achieve a significant increase in market share in the passenger vehicle segment. By focusing on design, safety, and innovation, the Nexon not only won consumer trust but also positioned Tata Motors as a formidable player in the highly competitive compact SUV market. This can be prove through solid numbers of sales sold by tata motors from FY2020 to FY2023 .
In FY2021 tata motors sold 3,00,000 which included 1,00,000 units of Nexon , considering the conditions of Covid-19 , it was impressive . But real jump in sale came in FY2022 , where Tata motors sold 5,26,821 units and almost left Hyundai behind in market share . In FY2022 1,24,130 units of Nexon were sold and same story repeated in FY2023 where 1,72,138 units of Nexon were sold with increase of 39% in sales . This shows that Tata Nexon is a very popular car among the Indian roads .
Conclusion :
The journey of Tata Nexon began in 2017 and today it has become a game-changer for Tata Motors. The success of Tata Nexon has not only increased the market share of Tata Motors significantly but also given the company a strong position among its competitors. Since its first launch in 2017, Tata Nexon has shown consistent growth, be it the traditional IC engine variants or the electric versions. Till 2024, Nexon has strengthened the position of Tata Motors through its high unit sales and customer loyalty.
Tata Nexon not only became a popular SUV but also shaped the overall growth and future prospects of Tata Motors. Today, due to the success of Nexon, Tata Motors is a strong contender in the Indian automotive market and its growth and success will continue to be seen in the future as well.
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